LADbible agrees £34m+ swoop for Uncovered

Acquisitions

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LBG Media has agreed to acquire 75% of social-first creative agency Uncovered, with options to buy the remaining stake later. The deal is worth more than £34 million including an earnout, and LBG Media will fund it with cash and a new HSBC debt facility. Uncovered brings strong TikTok and Instagram expertise, multi-year blue-chip contracts, and rapid revenue growth. LBG Media says the deal supports its strategy to grow direct, predictable revenue and strengthen its brand offerings for youth audiences.

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