Zup wants to be Anthropic’s main partner in Brazil
Summary
Zup has joined Anthropic’s Claude Partner Network and wants to become Anthropic’s leading partner in Brazil. The company plans to use the partnership to accelerate enterprise adoption of generative and agentic AI, especially for large Brazilian customers. Zup says the deal gives it access to exclusive frameworks, training, and a validation stamp that can strengthen its credibility with clients. The company also plans to expand its AI certifications and keep working with other ecosystem partners such as AWS, Microsoft, Salesforce, and open-source model providers.
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