Screen X to Launch New Premium Large Format With ‘Spider-Man: Brand New Day’ (EXCLUSIVE)
Summary
CJ 4DPlex is launching Shot for ScreenX, a new premium large format initiative built for its immersive ScreenX theaters. The format expands selected scenes onto the side walls of the auditorium to create a panoramic viewing experience. The company is rolling it out with Spider-Man: Brand New Day, which becomes the first film developed in collaboration with filmmakers from production through distribution for this format. The move highlights continued demand for premium theatrical technologies and shows how studios and cinema tech vendors can co-develop differentiated audience experiences.
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