Paid consultations, brand deals, ad revenue: LinkedIn’s new creator tools explained

▤ Summary

LinkedIn is rolling out a new Creator Marketplace that lets brands connect directly with professional creators for paid partnerships. The platform is also adding monetization tools such as BrandLink, Top Voices 360, and Advice Sessions for paid one-on-one consultations. These features give creators and experts new ways to earn through branded content, ad revenue sharing, and consulting without leaving LinkedIn. The launch also signals a shift in B2B marketing toward creator-led trust and professional audience quality. For SME owners and consultants, the new tools create a clearer path to monetize expertise on the platform.

▦ Linked Companies

LinkedIn Corporation

$1B+