Fox Advertising, Animation Studio Toonstar Strike Strategic Partnership

▤ Summary

Fox Advertising and Toonstar formed a strategic partnership to help brands create digital-first animated content tied to audience trends. The deal combines Fox’s ad sales and distribution reach with Toonstar’s production engine and audience intelligence technology. The companies plan to showcase the collaboration at Cannes Lions and position it as a new way for advertisers to work with creator communities. Toonstar also expects the partnership to improve monetization and distribution opportunities for its animated slate and select projects.

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