Barbie Horse Ride & Rescue puts the world's most famous blonde doll on horseback
Summary
Mattel and PikPok have launched Barbie: Horse Ride & Rescue, a new mobile game built around horse care, racing, and fashion customization. Players can rescue horses, groom them, and compete in equestrian events while dressing Barbie and the horses in a wide range of outfits and accessories. The game is already available for free on Google Play and the App Store. Mattel also plans to expand the title to Nintendo Switch 2 and Steam in 2027. The article focuses on a software product release from a game developer, making it relevant to the ISV audience.
Classifications
industries
Entertainment
applications
Data Management
AskAI Classifications
Labels
Game Development
Mobile Games
PC Games
Linked Companies
PikPok
$10M to $25M