Kaufland expands to 9 European marketplaces adding Spain and the Netherlands

▤ Summary

Kaufland is expanding its global marketplace network to include Spain and the Netherlands, bringing its total reach to nine European marketplaces. The expansion increases the platform’s merchant access to about 220 million shoppers across more than 6,400 product categories. Sellers will be able to manage all nine marketplaces through a single portal and one registration. This move strengthens Kaufland’s position as a European alternative to U.S. marketplace giants and signals continued growth in cross-border e-commerce infrastructure.

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