Kanazawa Oil’s case study of ‘DX that doesn’t exhaust the frontline’ is featured in ITmedia Business Online and also distributed via Yahoo! News and others — 141 vehicle inspections secured per year via the web alone, shifting from individualized in-store sales to a repeatable customer acquisition flow

▤ Summary

This article highlights how Ignition helped Kanazawa Oil turn garage and vehicle inspection sales into a repeatable web-driven customer acquisition process. The company shifted from relying on individual staff members’ in-person selling skills to using its website as a measurable lead and booking channel. The new approach produced 141 inspection bookings per year through the web and generated about 4.65 million yen in revenue. It also expanded reach to younger and female customers while reducing pressure on frontline staff. The company now plans to strengthen inspections, bodywork, and used-car appraisal as its main growth pillars.

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