Avid Acquires Sundance Digital
Summary
Avid acquired Sundance Digital for approximately $12 million in cash. Sundance builds automation and device control software for broadcast video servers, tape transports, graphics systems, and other station equipment. The deal expands Avid’s broadcast workflow portfolio and strengthens its position in digital production and transmission. Broadcasters now get a more integrated vendor option for automation control across media acquisition, production, and playout.
Classifications
industries
Entertainment
applications
Web and Content Management
AskAI Classifications
Labels
Media Production Software
Audio Software
Video Editing Software
Linked Companies
Avid
$1B+