IAG invests in Sonder to bring early intervention and immediate care to customers
Summary
IAG has made a strategic investment in Sonder through Firemark Ventures to expand access to early intervention and immediate care. The partnership builds on IAG’s existing use of Sonder for workforce support and extends the platform’s capabilities to customers during high-risk events. Sonder provides 24/7 mental health, medical, and safety support, which fits IAG’s push toward earlier intervention and prevention. The move signals a broader effort to improve resilience, reduce harm, and strengthen support before crises escalate.
Funding
Amount
-
Total raised
Date
June 15, 2026
Announcement date
Investors
Bingo Industries, NRMA, Woolworths Organic Growth Fund, IAG, Firemark Ventures
Lead investors
Company
https://sonder.io
Funded company
Classifications
industries
Environment
applications
Human Resources
AskAI Classifications
Labels
SaaS
Workplace Wellness Software
Employee Safety Software
Linked Companies
Sonder
$10M to $25M