Ad Agency Barú Acquired
Summary
Fors Marsh has acquired Culver City-based Barú Advertising Inc., bringing the agency under its advertising and market research umbrella. The deal expands Fors Marsh’s presence in California, where the state is a major buyer of its services. Barú brings experience in public awareness campaigns for government and health-related programs, along with Spanish-language translation and culturally specific outreach. The acquisition also reflects continued consolidation in the advertising and marketing services market.
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