Dentsu brings back 360i brand as social-first solution primed for AI

▤ Summary

Dentsu is bringing back the 360i brand in the U.S. as a social-first solution positioned around AI-driven marketing. The revived offering will operate inside Dentsu Creative with a fixed-fee pricing model and access to Dentsu’s creative, media, data, and technology capabilities. Christine Cotter will lead the team, and 360i is already in active talks for new business. The move targets brands increasing spending on social, creators, and commerce while addressing industry pressure to connect agency pricing with outcomes.

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