Alexa+: Amazon launches new digital assistant in Brazil

▤ Summary

Amazon is rolling out Alexa+ in Brazil with a soft launch for Prime customers and a broader release expected later this year. The upgrade adds more natural conversation, personal memory, smart vision, task orchestration, and integrations with outside services like Uber. The new version runs on Amazon Bedrock and can use multiple AI models, including Amazon’s Nova and Anthropic’s Claude. Prime members get Alexa+ at no extra cost, while non-members can subscribe separately. The launch also reinforces Amazon’s strategy of using Alexa+ to strengthen Prime adoption.

▦ Linked Companies

Amazon

$1B+