Enplug: An Operating System for Digital Billboards
Summary
The group decided to focus on digital signage--from jumbotrons in stadiums to TV displays in restaurants--because one unifying software platform didnt exist for the medium. Smart billboards and jumbotrons, like the ones in Times Square, require expensive custom development work because there is no universal operating system that can host apps and commands. With a universal operating system and app marketplace, businesses could make displays support real-time social media for two-way communication with customers and passersby, and show engaging content. With more than 450 clients, including BMW, Audi, Marriott, Radisson, Red Bull, Crossfit gyms, Dave & Busters, Enplugs software is being used on public displays all over the U.S., Europe, Asia, Central America, and Africa. Liu says the most interesting places companies use Enplugs software are restaurants in Guam, corporate event spaces in Nigeria, and jumbo displays in concert venues in the Czech Republic and Slovakia.
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