LiftLab Launches PlatformSense: Delivers Real-Time Intelligence That Makes MMMs React Today, Not Next Quarter
Summary
LiftLab launched PlatformSense, a real-time intelligence layer for its Agile MMM platform. The product connects live ad platform data to daily updates on channel effectiveness, helping marketers react faster to creative performance changes, auction shifts, and seasonal demand swings. LiftLab says the system pairs historical modeling with current performance signals so brands can adjust budgets before overspend builds up. The launch is now available to enterprise omnichannel brands, D2C/eCommerce brands, and next-generation CPG companies.
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Marketing Analytics Software
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Business Intelligence
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LiftLab Inc.
$1M to $5M