83% of digital experts named PR as the main tool for GEO - CNews

▤ Summary

The article says PR is now viewed as the leading tool for GEO, with the survey data showing strong confidence in PR’s impact on visibility in AI-driven search results. It contrasts PR with SEO and suggests that brands need both disciplines to influence how large language models surface answers. The piece also references market sizing for GEO and positions the topic as an emerging marketing category. Overall, the article frames PR-led optimization as a strategic priority for companies that want to stay visible in the next wave of search behavior.

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