Detroit Lions Introduce Mobile Food & Beverage Ordering for Final Games of Season
Summary
Detroit Lions fans who had seats within the new Grid Iron Club inside Ford Field were given exclusive access to order food and beverages through the teams mobile app from the four Detroit-themed restaurants that were added last offseason as part of a $100 million renovation.The convenient new service, which was the first such offering from YinzCam, the mobile app and software developer based in Pittsburgh, was soft launched for the Lions’ final two games of the 2017 season.The 3,000 fans seated within the new club area on the north end of the stadium were given exclusive access to order from mobile menus for the four Detroit-themed restaurants (El Asador, Slows Bar-B-Q, Flowers of Vietnam, Bigalora Cucina) that were added last offseason as part of a $100 million renovation."We hadnt had wifi in the stadium prior to this past year, so entering the 2017 season, we focused on making our mobile app more than just an extension of our website and the great content that fans enjoy there," said Todd Marcy, the Lions Director of Digital Operations.The Lions plan to continue testing and perfecting their mobile ordering functionality during select concerts and events in the months to come, with a goal of rolling it out to other seating locations during the 2018 NFL season, including the club on the south side of the stadium, which features eight more restaurants.