The Real Barrier to Homeownership Isn’t the Market, It’s the Knowledge Gap - TrustEngine

▤ Summary

The article argues that the biggest barrier to homeownership is not rates or inventory, but a knowledge gap among first-time buyers. It cites Wells Fargo survey data showing that many prospective buyers overestimate their understanding of mortgage basics and make costly mistakes during the process. The piece says mortgage professionals should act as educators earlier in the buying journey and build trust before the application stage. It positions TrustEngine’s MortgageCoach philosophy as a way to help lenders deliver borrower education at scale and strengthen client relationships.

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Mortgage Coach

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