VivaTech 2026: Tips from L'Oréal and PwC on personal vitality and business resilience

▤ Summary

L'Oréal and PwC use a VivaTech 2026 panel to frame personal vitality and business resilience as competitive necessities. The discussion focuses on how companies should adapt aging products, strategy, and habits by cutting low-value work, opening up to outside ideas, and using data more effectively. Both speakers stress that AI should drive growth, not just efficiency, and that companies should scale successful experiments quickly. The session also highlights practical demos from L'Oréal and PwC, including an LED face mask and an AI fitness application for businesses. The article treats longevity as a business discipline built on data, creativity, and diverse perspectives.

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