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Summary

Telefónica has launched a new AI-powered marketplace for businesses and government agencies to select and procure digital workplace equipment. The platform starts with 160 device models from major manufacturers and focuses on AI-ready hardware, compatibility, and stock availability. Users can interact with GenIA in natural language to compare devices, get recommendations, and resolve technical questions. Telefónica also plans to expand the marketplace into provisioning, management, and support services across the full digital workplace lifecycle.

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