Trackk enters broking as wealthtech startups chase Gen Z investors

New Products

▤ Summary

Trackk is expanding from stock discovery into equity and derivatives broking. The company has built its own risk, order management, back office, and trading infrastructure instead of relying on Angel One's backend. It is targeting Gen Z users and aims to reach 500,000 accounts in the next 12 months. The move also positions Trackk to add more financial products, starting with mutual funds. This shift reflects growing competition in wealthtech and a push to convert first-time investors into active transacting customers.

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Accounting and Taxes

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Dealer Management System CRM Software Cloud-based Software

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