Verizon launches simpler plans and new loyalty program, drops some fees

▤ Summary

Verizon is simplifying its mobile and home plans and removing activation and upgrade fees. The company is also rolling out a loyalty program that gives customers 3% back on bills and adds perks from consumer brands. Verizon wants these changes to improve retention and strengthen its position against AT&T and T-Mobile. The update does not announce a new software product, but it does show an ongoing commercial push to improve customer value and billing simplicity.

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