Japan Sanipak makes its points campaign permanent with LINKFUN, promoting data-driven and sustainable fan development

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▤ Summary

Japan Sanipak is launching a permanent points program called Sanipak Point Program on June 18. The company is moving from seasonal campaigns to an always-on loyalty setup using LINKFUN and LINE mini apps. The program will collect purchase and participation data continuously, which should improve customer segmentation, one-to-one communication, and future product feedback. The rollout also reduces the operational burden of temporary in-store promotions and supports more sustainable marketing execution.

▥ Classifications

industries
Fintech & Banking
applications
Web and Content Management

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Labels
SaaS Mobile App Development Platforms Marketing Technology

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