Competitiveness as Strategy

▤ Summary

The article focuses on Erste Bank Serbia’s view of competitiveness as a strategic priority in a period of geopolitical uncertainty and rapid technological change. It highlights growth opportunities in the energy transition, digital economy, and higher-value industries across Serbia and the Western Balkans. It also emphasizes the bank’s continued support for ESG, renewable energy, and business digitalization. The interview makes clear that digital services, trust, and regional expansion remain central to how the bank serves clients.

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