Disney's Imagineers Are Using Adobe's Firefly AI to Dream Up Ride Designs
Summary
Disney Imagineers are starting to use Adobe Firefly Foundry to speed up ride and attraction design. The tool will turn sketches into 2D concept art and then into 3D prototypes, helping teams move faster from idea to render. Adobe says the system will be trained on Disney’s proprietary and licensed assets so it can generate franchise-accurate characters and visuals. The partnership shows how a software vendor can embed generative AI into a large creative workflow while keeping humans in control.
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Adobe
$1B+