Playtech buys Ash Gaming for ₤23m
Summary
Playtech acquired Ash Gaming for £23 million, paying most of the price upfront and deferring the rest over three years. Ash Gaming develops interactive gambling and betting games, which expands Playtech’s content library and strengthens its position across the online gaming value chain. Playtech says the deal supports growth in newly regulated markets and creates revenue and margin synergies across casino, poker, and bingo products. The acquisition marks Playtech’s tenth purchase and its fourth in 2011.
Classifications
industries
Entertainment
applications
Business Intelligence
AskAI Classifications
Labels
SaaS
Gambling Software
Platform Software
Linked Companies
Playtech
$1B+
Ash Gaming
$5M to $10M