The recipe behind Monopoly Go's art style

General News

Summary

Scopely VP of art Howard Shin explains how the team built Monopoly Go’s visual identity around a single idea: timeless. The article breaks down the references that shaped the style, including Charlie Chaplin, 1930s posters, LEGO, and DuckTales. It also shows how the art direction had to stay recognizable through major IP collaborations like Marvel and The Simpsons. The piece highlights how closely art and product work together on a live mobile game.

Classifications

industries
Entertainment
applications
No applications detected

AskAI Classifications

Labels
No AI classifications detected

Linked Companies