Rain Launches Rewards, Bringing Integrated Loyalty to Card Programs Across Its Platform
Summary
Rain has launched Rewards, a native loyalty feature built into its issuing stack for card programs. Partners can now create branded rewards programs without adding a separate loyalty vendor or building custom infrastructure. The company says the product keeps points, earn rules, and redemption inside the same system that handles spend and settlement, which reduces integration complexity. Rain also cites a private beta with Avalanche Card that produced a 25% increase in cardholder spend. The feature is available now for eligible partners, with EVM-compatible support already live and more chains planned for later this year.
Classifications
industries
Fintech & Banking
applications
Accounting and Taxes
AskAI Classifications
Labels
Payments Software
Fintech Infrastructure
API Platform
Linked Companies
Rain
$10M to $25M