Why direct guests show up more often than OTA guests

▤ Summary

The article argues that direct hotel bookings cancel far less often than OTA bookings and therefore deliver more reliable occupancy. It compares anonymized booking data across thousands of properties and finds that direct guests are much more likely to show up. It also makes the business case for balancing OTA exposure with a strong direct-booking channel that keeps commission costs down. The piece ends by positioning Sirvoy’s website builder and booking engine as the way to enable commission-free direct reservations.

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