UberX can be upgraded to Comfort for free in a new company campaign

▤ Summary

Uber and Warner Bros. Pictures launched a Brazil promotion tied to the Supergirl movie release. Eligible riders can receive automatic upgrades from UberX to Comfort or Black at no extra cost during the campaign period. Uber says it uses its own segmentation and contextual app data, such as destination and usage history, to identify likely cinema-goers. The campaign runs nationwide through June 28 and showcases Uber Advertising's targeting capabilities.

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