Pixalate Unveils OpenEPG™ Index: Monthly Rankings of Top 100 Streaming TV Shows Based on Open Programmatic CTV Ad Spend & Consumer Reach Across Small & Large Screens; ‘Sports’ Genre Leads in May 2026
Summary
Pixalate launched OpenEPG Index 1.0, a free monthly benchmark for streaming TV rankings based on open programmatic ad spend and consumer reach. The index covers show-level viewing across mobile and connected TV without requiring publisher opt-in, which addresses gaps in legacy measurement tools. Pixalate says the dataset maps thousands of shows across hundreds of channels and multiple U.S. media markets. The launch highlights strong reach from sports on mobile and news and reality content on large-screen CTV. The new dashboard and public rankings can support ad buyers, publishers, and measurement partners looking for better streaming TV intelligence.
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