Claritas and Comcast Advertising Bring Audience Intelligence and Measurement Together to Boost Campaign Performance
Summary
Claritas and Comcast Advertising are integrating Claritas audience data, identity graph, and measurement tools into the Outcomes+ platform. The partnership gives marketers a single workflow to build, activate, and measure premium video audiences. It also adds cross-channel attribution, incremental lift analysis, and real-time performance visibility to help advertisers optimize campaigns faster. The deal is aimed at improving targeting precision, reach and frequency control, and proof of performance across online and offline outcomes.
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Data Analytics
Marketing Software
Audience Segmentation
Linked Companies
Claritas LLC
$25M to $50M