Demand Side Platform (DSP) Market Projected to Reach $265.64 Billion by 2035 as AI-Powered Programmatic Advertising and Connected TV Spending Surge | Research by SNS Insider

▤ Summary

The article projects rapid long-term growth for the demand side platform market as AI-driven programmatic advertising expands across display, video, mobile, connected TV, and audio channels. It highlights how DSPs improve targeting accuracy, bidding efficiency, and cross-channel coordination for advertisers and agencies. It also points to major growth drivers such as CTV inventory growth, retail media infrastructure, first-party data activation, and CDP-DSP integrations. The report names leading DSP vendors and notes recent platform updates from The Trade Desk and Amazon DSP.

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