€2,300 for connected glasses: Snapchat’s bold bet against Meta

▤ Summary

Snap has opened preorders for its new Specs augmented-reality glasses in the US, UK, and France, with delivery planned for autumn 2026. The glasses target three use cases: immersive viewing, everyday augmented assistance such as navigation and translation, and Snapchat Lens experiences. Snap positions the device above Meta’s current smart glasses by offering true binocular AR and a wider field of view, though at a much higher price. The company is betting on Qualcomm-powered hardware and its creator ecosystem to compete in a market that Meta still dominates by volume. This launch also comes as Google and Samsung push into the same category, which suggests the smart-glasses market is entering a more active competitive phase.

▦ Linked Companies

Snap Inc.

$5M to $10M