This is how traditional marketing has been transformed for positioning - Revista SUMMA

▤ Summary

The article explains how traditional marketing is losing effectiveness as AI, data, and fragmented audiences change how companies grow. It argues that winning brands now learn faster, optimize better, and connect creativity with technology in one system. It also says many organizations still work with siloed teams and tools, which limits performance. The piece frames marketing as a strategic growth engine that can drive better business decisions and continuous improvement.

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