Digital marketing in the age of AI, when Google is not enough | Impacto TIC

▤ Summary

AI is changing digital marketing by reducing the effectiveness of traditional Google-focused SEO and pushing companies toward new approaches like AEO. HubSpot’s survey suggests that marketers are using AI to boost productivity, but they still struggle to create content that truly differentiates their brands. The article emphasizes that soft skills, a clear brand point of view, and stronger messaging matter more as AI-generated content becomes more homogeneous. It also notes that companies are shifting traffic strategies toward owned channels such as newsletters, podcasts, and video, with short-form video delivering the strongest ROI.

▦ Linked Companies

Google LLC

$100M to $250M

HubSpot, Inc.

$1M to $5M