Mastercard and HERE Power Ride Towards a More Connected World
Summary
Under the agreement, the two companies will build on their respective digital payment and mapping technologies to take friction out of an increasingly mobile world and shape the next generation of connected vehicle services.The programs and ideas will build on global standards and open APIs to enable a superior user journey at scale - from personalized discovery and choice through to secure check-out, and relevant loyalty rewards.Whether mobility and logistics providers, cities and tourism authorities, retail brands or financial institutions - all these players want to be able to serve up information that is most relevant to a given time, location and customer.Mastercard products and solutions make everyday commerce activities - such as shopping, traveling, running a business and managing finances - easier, more secure and more efficient for everyone.By making sense of the world through the lens of location we empower our customers to achieve better outcomes - from helping a city manage its infrastructure or an enterprise optimize its assets to guiding drivers to their destination safely.