Tenthavenue to acquire Wisereach, a leading mobile marketing agency in China

▤ Summary

WPP’s tenthavenue unit, together with GroupM, has agreed to acquire Wisereach, a mobile marketing agency based in Beijing. Wisereach provides creative services, strategy application development, CRM, and media buying for brands such as Audi, Dell, Michelin, and Microsoft. The deal remains subject to regulatory approval. This acquisition supports WPP’s expansion strategy in China and other fast-growing markets. The transaction can create integration and services opportunities around marketing, CRM, and mobile campaign operations.

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