APRIL makes ChatGPT a new distribution channel for insurance
Summary
APRIL has launched its APRIL Moto application inside ChatGPT to let users request a personalized insurance quote through a conversation. The flow replaces long forms with an AI-guided intake that connects to APRIL Moto pricing engines in real time. The company positions the launch as a new distribution channel that complements brokers, its website, comparison platforms, and phone sales. APRIL says the move fits its broader strategy to simplify insurance and expand AI-driven customer experiences.
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