ING introduces subscription models for banking

▤ Summary

ING is rolling out subscription-style banking packages across its retail business in nine countries. The new tiers bundle core banking with add-ons such as cards, insurance, streaming benefits, travel perks, and cashback offers. The bank has already launched the model in several European markets and is migrating existing customers into the new setup. This change puts the traditional free checking model under pressure and creates a more packaged, partner-driven banking offer.

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