Fashion Upstart August McGregor Taps BigCommerce to Power Online Sales
Summary
When it came time to choose an online platform, the August McGregor team needed a reliable solution that could deliver a top notch experience, even with the explosive growth expected by the celebrity-endorsed brand. By releasing an entire capsule wardrobe as a ‘drop’, which often sell out within the first 48 hours, we’ve successfully managed to make luxury fashion more accessible to a broader audience,” said Michael Montanez, director of marketing at August McGregor. “To accommodate such a unique sales model of limited quantity products in each capsule, we required a robust ecommerce backend that could support a high level of traffic and conversions in a short time. Combining enterprise functionality, an open architecture and app ecosystem, and market-leading performance, BigCommerce enables businesses to grow online sales with 80% less cost, time and complexity than on-premise software. BigCommerce powers B2B and B2C ecommerce for more than 60,000 stores, 2,000+ mid-market businesses, 30 Fortune 1000 companies and industry-leading brands, including Assurant, Ben & Jerry’s, Paul Mitchell, Skullcandy, Sony and Toyota.
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