He sold construction equipment to launch Twelve, a platform that combines TikTok with Fiverr and removes ads

▤ Summary

Twelve is building an ad-free social platform that combines organic video discovery with direct creator monetization. The first version targets health, nutrition, fitness, longevity, and wellness creators, and the product includes AI-driven retention features such as Skills & Quizzes. The company is testing the app with about 30 alpha creators and 300 users, and it plans to launch a new update by the end of June 2026. After that release, Twelve wants to begin marketing and mass onboarding to grow its creator and user base. The founder says the long-term goal is to expand from health into self-improvement, business, and entrepreneurship.

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