Sociable: Google enlists Walmart Connect to enhance YouTube ad insights
Summary
Google is expanding its advertising measurement capabilities through a new partnership with Walmart Connect. Advertisers can now use Walmart audience insights in Google Display & Video 360 and see how YouTube campaigns influence sales at Walmart stores. Google is also testing richer Local Services Ads for real estate listings, adding more property details and direct contact options for buyers. The update matters for brands and agencies that want better ROI measurement, audience targeting, and lead generation in Google’s ad stack.
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industries
Fintech & Banking
applications
AI & Machine learning
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SaaS
Real Estate Software
Developer Tools
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HouseCanary
$10M to $25M