Toys “R” Us seeking to sell its name, logo, brands to U.S. collectibles company

▤ Summary

Toys “R” Us Canada is moving to sell its intellectual property, including trademarks, copyrights, and domain names, to U.S. collectibles company Ad Populum. The deal would give Ad Populum rights to use the Toys “R” Us, Babies “R” Us, and giraffe marks at its discretion. The retailer’s parent company also plans to buy most of the remaining operating assets, including store leases, inventory, cash, and logistics contracts. The transaction comes while Toys “R” Us Canada is under creditor protection and trying to complete a broader restructuring.

▦ Linked Companies