How Keka Found The PMF To Build A ₹130 Cr HR Tech Business
Summary
Keka built its HR tech business by combining payroll, attendance, hiring, performance, and engagement into one workforce platform. The company found product-market fit by solving fragmented HR workflows for fast-growing mid-market businesses that needed a more connected system. Demand accelerated during the pandemic as enterprises shifted to mobile-first and remote-ready HR tools. Keka now uses AI across hiring, performance, and workforce planning while expanding in India, the Middle East, and the US.
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Keka
$1M to $5M