Portugal among EU fastest-growing hotel markets

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Summary

Portugal is emerging as one of Europe’s faster-growing hotel markets this summer, with average daily room rates forecast to rise 4.9% year over year. SiteMinder’s report points to the strongest price growth in September, while August remains the most lucrative month for hoteliers. Booking volumes look softer, with shorter stays, slightly higher cancellation rates, and only modest reservation growth. The article also highlights that hotel operators need real-time market intelligence and agile pricing to capture revenue as demand becomes more selective.

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Hospitality
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