Pricelines Penny Goes Fully Agentic
Summary
Priceline is launching the next generation of Penny, its AI travel assistant. The new experience uses Anthropic's Claude, Google Cloud, and OpenAI capabilities to help travelers move from trip idea to booking in a single conversation. Penny now handles complex planning, compares options across flights, hotels, and rental cars, and supports multiple languages. Priceline says the assistant improves engagement, conversion, and customer support efficiency in early testing. The rollout also expands Penny's role as a core part of Priceline's broader connected-trip strategy.
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