Why Your Subscribers Are Leaving And What Your UX Has to Do With It | TO THE NEW Blog
Summary
The article explains why subscribers leave streaming and bundled entertainment platforms even when content is strong. It argues that poor UX, unclear plans, checkout friction, and weak onboarding drive churn more than pricing alone. It highlights India’s OTT and DTH market, where mobile-first payments, multilingual audiences, and event-driven subscriptions make personalization especially important. The piece concludes that retention depends on trust, convenience, and a frictionless customer journey.
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