Video ads vs. in-game experiences. About 60% say they are more likely to feel positively toward in-game experiences! What effects does metaverse advertising have on purchasing behavior, as revealed by a survey of 1,000 young people?

▤ Summary

Cre8tFun published survey results on how young gamers respond to metaverse and in-game brand experiences. The findings show that many respondents prefer interactive game-world promotions over video ads and view them more favorably. The report also suggests that enjoyable in-game brand activations can improve brand image, spark word-of-mouth, and influence purchase intent. Cre8tFun positions its Fortnite metaverse planning, development, and promotion services as a way for brands to reach Gen Z and Alpha audiences.

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