Creating the future of physical stores together with Gen Z and AI: BEEATS launches a joint industry-academia project with three universities

▤ Summary

BEEATS is launching a three-university industry-academia project to explore the future of physical retail stores with AI tools. The program runs from May 2026 through February 2027 and combines lectures, workshops, research, and hands-on creative production. Students will study Gen Z shopping behavior, use AI to develop store concepts and visual assets, and present final proposals to participating companies. BEEATS and its partner Filgate aim to test the strongest ideas in real stores or pop-up environments.

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